I get no respect... I tell ya.... I win the Indy 500 and all they can talk about is my wife

Dario Franchitti won the Indy 500 today.

The headlines on stories reporting the news say, "Judd's hubby Franchitti wins Indy 500".

It's probably only fitting that the mainstream media found a way to write about a woman in their post-Indy 500 stories, given the inordinate amount of space it dedicated to also-rans Patrick, Fisher and Duno prior to the race.

What does it say about a series / event that the only way it can garner attention is to play off the celebrity of the athletes' wives and the novelty participants?