Thursday, February 2, 2006

World First to Finance Racing Career

Courtesy Michel Poirier-Defoy

Montreal, January 31st 2006. – A 15 year-old professional driver will be the next of a few Canadian racers to reach an open wheel championship in 2006. Maxime Pelletier will enter the Formula BMW USA series, a state-of-the-art single seater that has become the entry-level racing series in North America over the last three years. Even if his racing career started a mere three years ago, the young man who hails out of a Montreal suburb was the youngest selected BMW scholar in North America after training camps that were held at the racing facility in Valencia, Spain. He will be one of the five Junior drivers who will be supervised with a special training program by the series officials all along the season.

In order to help him secure part of his 2006 budget, Maxime Pelletier offers a new and innovative concept in America. Instead of the usual sponsor solicitation, Maxime will be providing pixel blocks on his web site,, to eventual sponsors and investors who seek publicity in return. This concept was launched in United Kingdom et and was an overnight success. This is the first time a race car driver uses his web site to help support his racing career. This is a very interesting opportunity for sponsors who seek more visibility for the money they invest. Maxime’s web site shows a lot of traffic and the number of visitors will necessarily grow with his successes when he takes to the track.

‘‘This is really a turning point in my career, states the Canadian karting 2005 vice-champion. Since I was awarded the prestigious BMW scholar, I underwent a complete physical program and tested the FB2 Bimmer for many days with Virginia-based Gelles Racing, the team I’ll be racing with this season. I think we have a 15-day testing schedule before a test ban applies before the start of the season. Hopes are high as I enter this series but I still want to spend another year with a kart because I want to get as much experience out of this demanding discipline.’’

‘‘Meanwhile, I think what we offer corporations and supporters on our web site,, is a great value for their money. For them, it’s a whole new way of getting involved in motorsports.’’

Pixel blocks available
For those who want to find out about the new pixel block procedure, just log on and discover how you can advertise on the front page for three years for a minimal amount of money. A pixel block is available for as little as 100$ and the sponsor will be able to post on one or many pixel blocks a company or association logo or picture, a message and a link to another web site. It provides a simple and innovative opportunity to advertise while helping Maxime go on with his racing career. Some pixel blocks are already chosen, but many others are available

A busy 2006 schedule
With training camp attendance with BMW and many testing days coming with Gelles Racing, Maxime will have a busy schedule. He is also entering the Florida Winter Tour with the best karting drivers in North America: the Sunoco Ron Fellows Rotax champion will drive in the very competitive ICC class and Top Ten finishes show the determination of this young man entering a new class. Beginning in March, he will be part of the official BMW test days, will enter Stars of Karting and Sunoco Ron Fellows Canadian series selected events. He also,plans to be part of the Canadian championships later in the season.

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