Thursday, June 28, 2007

ATLANTIC DODGE DEALERS TO SPONSOR RIVERSIDE NASCAR EVENT

JAMES RIVER, NS (June 28, 2007) - The management of Riverside Speedway is excited to announce the Atlantic Dodge Dealers as title sponsor of the much anticipated inaugural NASCAR Canadian Tire Series event on September 15. The event will be entitled the Atlantic Dodge Dealers 300.

"We're very pleased to have the Atlantic Dodge Dealers join us as we present what is expected to be the highest profile stock car racing event ever held in Atlantic Canada," said Paul McLean, general manager of Riverside Speedway. "In our preliminary planning with the Atlantic Dodge Dealer's Advertising Association in partnership with DaimlerChrysler, it is clear they share our enthusiasm both for motorsports and for this new NASCAR series."

Not that there was ever any doubt race fans would share the enthusiasm for the event, but over 2,000 advance ticket requests to-date for the Atlantic Dodge Dealers 300 have confirmed Atlantic Canadian race fans are eager to see the premiere stock car racing series in Canada compete at the premiere stock car racing facility in Eastern Canada - perhaps in all of Canada.

"With this sponsorship at Riverside Speedway we are telling Dodge owners in the Atlantic region that we are committed to bringing them world-class stock-car racing," said Judy Wheeler, Vice President, Marketing - Chrysler. "We have a strong affiliation with NASCAR fans all over North America and strengthening that connection is a natural extension of Dodge motorsports programs."

Duane Rath, President, Atlantic Dodge Dealer Advertising Association sees the partnership as a perfect fit.

"The benefit of being involved with NASCAR and its loyal fans has been clearly demonstrated throughout North America," said Rath. "We're really excited to be able to share in that passion regionally with the sponsorship of this event."

The Dodge brand has been involved with NASCAR since the beginning with the manufacturer's first series win in 1953 when Lee Petty wheeled his Dodge Diplomat to victory. David Pearson won the 1966 championship driving a Dodge Charger. The Charger was the first car NASCAR allowed to use a rear spoiler when, in 1966, it was found that the short trunk area of the streamlined hardtop would lift under high speed; a small strip of metal was added to the rear deck lid to increase stabilization.

The super aerodynamic Dodge Daytona, with its sloped nose and large rear stabilizing wing, was introduced at the inaugural race at Talladega, Ala., in September of 1969. Plymouth countered with its 1970 model Superbird. The era of sophisticated factory-based aerodynamics had dawned over stock car racing with Bobby Isaac winning the 1970 championship piloting a Dodge. Dodge discontinued its factory involvement with NASCAR racing in 1977. In 2001, faithful Dodge fans were rewarded when Dodge returned to NASCAR. The Dodge Charger returned to competition in 2005; Dodge has introduced the Avenger as its Car of Tomorrow model in 2007.

Several promotions are planned in conjunction with the Atlantic Dodge Dealers 300 entitlement; details will be announced as available.

Advance tickets for the Atlantic Dodge Dealers 300 are expected to be available for sale July 21 at the IWK 250 at Riverside Speedway. Starting July 23, advance tickets for the Atlantic Dodge Dealers 300 will be available at the track administration office.

The NASCAR Canadian Tire Series season began May 26 at Cayuga Speedway Park in Hamilton, Ontario and finishes Sept. 23 at Kawartha Speedway in Peterborough, Ontario. The 12-race schedule will stretch across Canada, from Nova Scotia to British Columbia.

About Riverside Speedway
Riverside Speedway, 1/3-mile high banked asphalt oval, is located in James River, between New Glasgow and Antigonish, at exit 30 off Trans Canada Highway 104. Opened in 1969, the facility was totally rebuilt in 2006 to become a premiere motorsports site, comparable to the best short tracks in Canada and the U.S. The 2007 schedule includes three CARQUEST Pro Stock Tour events on June 9, August 4 and August 11; the IWK 250 PASS North event on July 21; and the Atlantic Dodge Dealers 300 NASCAR Canadian Tire Series event on September 15. For more information about Riverside Speedway, please visit www.riversidespeedway.ca or call 902.863.2410.

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This News Release has been distributed by Joan Roué for Riverside Speedway.

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