Thursday, July 31, 2008

IVR Polling

Carl Bialik of the Wall Street Journal takes an unusually even handed look (for someone in the national media) at IVR polling.

I sure would like to meet the dog(s) Ann Selzer knows that are capable of going through and answering a whole telephone poll- that's worthy of front page coverage in and of itself!

One nice thing about the story was that a recording of a sample PPP poll was posted on the WSJ website. If you've ever been curious about the voice of our polls, listen here.

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