Today is “Cyber Monday”—a designation originating a few years ago when consumers returning after Thanksgiving to their speedy work computers caused a huge spike in online holiday sales.
Actually, according to Duquesne University Marketing Professor Audrey Guskey, online shopping will be pretty steady from now on, but the busiest days will be from December 5th through the 14th, when there's still plenty of time to receive delivery before Christmas. And "Black Friday" is not usually the biggest day for traditional retailers--instead, the Saturday and Sunday before Christmas see the highest sales volumes.
Guskey says more than half of online retailers expect their holiday numbers to be up at least 15% this year—the one bright spot in a landscape where brick and mortar sales are expected to be either flat or slightly down.
Even with the huge growth in e-commerce, Guskey says it’s only 8% of holiday sales—most shopping is still done in stores where decorations, music and crowds contribute to the holiday mood.
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