Friday, June 18, 2010

Canadian Tire takes a grand stand in support of the Honda Indy Edmonton

EDMONTON, AB – The 2010 Honda Indy Edmonton has added yet another major sponsor for this year’s event. “Our newest Gold Sponsor is Canadian Tire, a company that’s been flourishing across our country for 88 years. One of the grandstands at the track will now be known as the Canadian Tire grandstand,” said Northlands President Ken Knowles. “Canadian Tire has, for many years, been involved in auto racing in Canada to varying degrees, and we’re very pleased to have them on board as a sponsor.”

Knowles went on to say that “Canadian Tire’s made it abundantly clear that they have every intention of returning to prominence with race fans across Canada. Automotive is the cornerstone of their business, and they strongly believe that anything less than great customer service is unacceptable. We couldn’t be happier having Canadian Tire aboard.”

Returning as the official vehicle rental supplier for the Honda Indy Edmonton is DRIVING FORCE.

"DRIVING FORCE is pleased to be involved in this event for the fifth year running.  We've been supporting Indy since the very first race was held in Edmonton in 2005, and we’re happy to continue supporting this world class event,” said Claudette Kirdeikis, marketing director for DRIVING FORCE Vehicle Rentals, Sales and Leasing.

Tickets for the 2010 Honda Indy Edmonton are on sale online at or at, or by calling Ticketmaster at 780-451-8000.

About the Honda Indy Edmonton: The Honda Indy Edmonton is the 11th round in the 17 race IZOD IndyCar Series. Auto Racing fans across North America get to see the best in open-wheel racing in Edmonton when the Honda Indy Edmonton takes to the track July 23-25.

About Northlands:  Northlands attracts and produces the biggest and best live entertainment and events Edmonton has ever seen. In fact, it’s what we do best. Nobody treats Edmonton to bigger sporting events, world-class entertainment and more spectacular celebrations. Our more than 2,500 events attract more than four million visitors to Edmonton every year while generating $1 billion in economic activity in Alberta. We reinvest our earnings back into the community and work hard to deliver the best in world-class entertainment that our guests have come to expect from us. We take great pride helping build our city and making Edmonton a great place to live and play. Visit to find out more.

From Honda Indy Edmonton

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