Thursday, February 26, 2009

Merrittville Speedway: 58th season just 58 days away... support the track's sponsors!

START TO 58th MERRITTVILLE SEASON 58 DAYS AWAY – IMPORTANCE OF SUPPORTING SPONSORS MORE CRITICAL THAN EVER

For Immediate Release February 26, 2009 From Jim Irvine Merrittville Public Relations 905-685-7223 (Winter Office)

Thorold, Ontario (February 26) DIRTcar and TUSA Racing in Florida has all been put to bed for another year … the red Valentines Day decorations are being replaced by the greens of St. Patrick’s Day and that only means one thing – green flags will soon be waving once again at Merrittville Speedway.

In just 58 days, the Thorold DIRTcar-sanctioned show place will come to life for it’s 58th consecutive season – a start that once again will feature a 100 lap Super DIRTcar Series Main Event for the L. St. Amand Enterprises 358 Modified Division.

“It’s going to come up on us … real quick,” relates (Merrittville GM) Erica Bicknell, adding, “while we are putting the finishing touches to our race schedule … our race teams are putting the finishing touches to their race cars … it’s always a busy time of year!”

For a number of drivers the 2009 Lucas Oil Weekly Racing Series Season will get an early start with two Race Car Shows set to showcase their off season creations with a return to the Seaway Mall (March 16 – 22) and the annual Pen Centre invasion (March 30 – April 5).

“Our Mall Shows are a very important part of our pre-season,” reveals Bicknell, “its an opportunity to put a schedule into a shopper’s hand … to have a chance to talk with them and have them see the race cars up close and meet the drivers personally … very important to us and our race teams as well … each race team can showcase their sponsors as we continue to search for new ways to attract new fans.”

With daily headlines continuing to focus on down sizing … cut backs and layoffs – race track and race team sponsors and supporters need support now … more than ever.

While a number of Merrittville’s Race Teams have been in competition already in 2009 – the majority of the more than 100 weekly race teams expected to overflow the Pit Area on a Saturday Night could not provide the on-track excitement with out the support of their sponsors.

“Many of our advertisers also support their favorite driver,” stresses Bicknell, “or a race team may bring their own sponsors to the track’s captive audiences Saturday Nights … if one of your co-workers or neighbors has a race car … think of it as investment in the community … race fans even at the grass roots level are extremely brand loyal.”

Race fans and race teams are asked to take a look at companies that support your local DIRT Track when making purchases. Tell them you saw them at Merrittville and say thanks for supporting a race team or an event.

It’s a winning result that will keep them excited about our sport in the future.

The tentative 2009 schedules for both the Saturday Night Lucas Oil Weekly Racing Series and Tuesday Night’s Lucas Oil Kart Weekly Racing Series is now on the award-winning www.merrittvillespeedway.com – and right from the start – each venue further bolsters the tracks commitment to providing the best family entertainment in Niagara.

The Speedway Winter Office Number is 905-685-7223 and is open Monday to Friday 9 to 5 and on Saturdays from 9 to 12 until April 1st. Give us a call to learn how Merrittville Speedway can get your business on the right track.

For further information on Merrittville Speedway’s 58th consecutive season www.merrittvillespeedway.com for all the pre-season news.

Your local Dirt Track is where it’s at and it’s at Merrittville Speedway.

The star studded 358 Modified Super DIRTcar Series Stars are set to challenge our home town heroes in the Spring Sizzler 100 Super DIRTcar Series on April 25th.

April’s Event also includes a 25 lap Stars North Mod Lite Series Event for our own Modern Corporation Open Wheel Lites plus Hoosier Stocks.

The first of many Special Events puts Merrittville Speedway on the map as must see events and it’s just the start of 2009 – you won’t want to miss a single event all season!

Join us this season on a Saturday Night for A LUCAS OIL WEEKLY RACING SERIES EVENT featuring FIVE Weekly Racing Divisions featuring local heroes and up and coming new stars!

Make your plans … call your friends and maybe even get a car pool together and enjoy a staycation at the speedway with plenty of free parking and camping spots!

You’re among friends at Boston Pizza and Merrittville Speedway. Check your 2009 Merrittville Speedway Grandstand Ticket stubs for a special offer from the Niagara Street Welland Boston Pizza location.

Your Local Dirt Track is where it's at!! Merrittville Speedway "The Best Family Entertainment in Niagara"

MERRITTVILLE SPEEDWAY SPONSORS: The 2009 Lucas Oil Weekly Racing Series for Merrittville Speedway’s 5 Divisions is brought to fans by division sponsors – L. St. Amand Enterprises, Original Pizza Logs, Modern Corporation, Hoosier Tire Canada and Turn 4 Collision.

Lucas Oil Products is one of the fastest growing additive lines in the consumer automotive industry featuring a premium line of oils, greases and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top selling additive in the industry. Race fans can look for Lucas Oil Products at their favorite automotive retailer including Drummond Home Hardware in Niagara Falls and through RCM Racing Equipment.

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