The British Advertising Standards Agency has banned an advert promoting the DVD release of the Angelina Jolie / James McAvoy action film Wanted, suggesting it breaches the standards of their television code.
The A.S.A. had originally ruled that the advert should run only after the 9pm watershed, but after receiving one solitary complaint they now feel the content is "inappropriate to be seen by older children because it could be seen to condone violence by glorifying or glamorising the use of guns".
Universal Studios, the company behind the movie, countered that similar trailers featuring male actors had not been restricted in such a fashion, and claimed that the Agency had taken exception as they "did not like to see a woman in a strong lead role, rather than concerns about violence".
If the film is such a danger to British children, why not just ban the movie outright and be done with it?
It will be interesting to see how the Advertising Standards Agency handles upcoming films such as G.I. Joe: Rise of Cobra, which is clearly aimed at a much younger audience.
Source - Sky News