Friday, March 20, 2009

Picton Racer Adam Turner Says 'There's No Place like Home'

Picton Racer Adam Turner Says “There’s No Place like Home”

By Jim Clarke, Clarke Motorsports Communications

During the course of his season Picton, Ontario sportsman modified racer Adam Turner logs thousands of driving miles, mostly on the highway back and forth to the various tracks where he competes.  The average feature (main event) race is only about 25 laps, which would translate to less than 8 miles if run on a quarter-mile track.

For the 2009 season, Turner has tentatively scheduled an aggressive plan for his racing endeavours.  In addition to regular Friday night stops at Can Am Speedway, just across the border in Lafargeville, New York and Saturday night visits to Brockville Speedway, the 25 year-old second generation driver also hopes to follow the series of events that make-up the Mr. DIRTcar championship trail.

“We had a similar plan of attack last year”, says the full-time auto mechanic with a smile.  “Things happen fast when you’re on the tour and we might not have been prepared for everything we’d be up against.  Some of the other drivers on the circuit are professional racers while for us, its more of a hobby.  That doesn’t mean we’re any less focused. They might be a little better financed”.

It’s no secret that in the world of motorsports – at any level – that money buys speed and as he gets ready for the season-opening event – Saturday, April 4th at Black Rock Speedway in Dundee, New York – Adam Turner is looking at putting his ducks in a row.

“A friend of mine has a background in media and marketing and shares my passion for the sport”, says Turner.  “We’ve been talking about doing some things that will not only help our race team, but also market Prince Edward County.  We’re going to do a day-long photo shoot in the next couple of weeks.  The plan is to take the car to some of the County’s better – and even lesser – known landmarks and take some pictures.  I’ll include the images with my sponsor search materials and add them to any press releases we send out to promote our team throughout the season.”

Although he expects to do a lot of travelling this year, Turner is proud of where he’s from and is always quick to promote Picton and the surrounding area when talking to fans and supporters wherever he’s racing.  Especially during the warmer weather, tourism is a major component of the Prince Edward County economy and Turner says he’d love to use his racing operation as a promotional ‘vehicle’ to help spread the word.

“I look at what the Taste the County ( people are doing with their program.  It’s so positive – it can’t help but draw people here”, says Turner.  “I’d love to build a partnership with an organization like that and fly the county colours in our travels.  We have an enclosed race hauler that would look great with their logo on the side – and the travelling billboard would be seen by thousands of potential consumers every weekend.  Even their slogan ‘driving growth – promoting the county experience’ is a perfect match for our team and our racing program.”

Wherever he chooses to race during the 2009 season, it’s a safe bet that when Adam Turner zips-up his driver’s suit his heart won’t be far from The County.  It isn’t just Dorothy from the Wizard of Oz who knows ‘there’s no place like home’.

Photo attachment (by Jim Clarke): Adam Turner turns a fast lap in his #92 DIRTcar sportsman modified at Brockville Ontario Speedway.

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