Thursday, March 19, 2009

Mopar Debuts Retooled Web Site

Mopar® Debuts Retooled Web Site
Redesigned features easier navigation, updated desktop and wallpaper graphics and a driver blog archive

Center Line, Mich. - Mopar®, Chrysler LLC's Parts division, unveiled a redesign of its popular Team Mopar racing Web site, The enhanced design features easier navigation, updated desktop and wallpaper graphics and a refreshed look to the popular "Driver Blog" section of the site. will now offer a blog archive cataloging each driver blog entry, including postings by current Team Mopar stars such as two-time Formula Drift champ Samuel Hübinette and NHRA Full Throttle Pro Stock driver Allen Johnson. The site will include a weekly blog from a Team Mopar driver or team member. features a unique profile of race drivers and teams who compete under the Team Mopar banner. Team Mopar racing news items are published each week. The Web site also features Mopar Performance Parts information for professional and grassroots racers, driver and team owner bios and photos. In addition, the site lists race vehicle specifications, race series schedules and a scoreboard feature allowing fans to keep track of their favorite driver's stats throughout the season. While on the site, visitors are able to subscribe to the Mopar Speed e-zine, a weekly newsletter recapping Team Mopar racing action.

More than 70 Years of Mopar: When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960's–the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler LLC's Parts division is responsible for the distribution of nearly 350,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep® and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler Engineering standards.

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ON THE INTERNET: Visit Chrysler's Media Services Web site at for additional Chrysler and Mopar news. For additional information about Mopar, log on to or

From Darren Jacobs

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