Wednesday, August 31, 2005

7th Annual Don Biederman Memorial Just Around the Corner…

By Scott Fletcher

Sorry…forgot to mention that The New CHAY-93.1 will be doing a feature interview with John Fletcher to be aired at some point on Friday (air time still to be decided).

Details of the Biederman Memorial promotional events are now finalized. We are still seeking some volunteers for both events. I would ask that if you can make yourself available for the autograph session that you seriously consider it, especially if you are local to the Peterborough area.

Thursday September 1st - 11:00 a.m. - Peterborough Speedway - CHEX TV Interviews
CHEX TV will be on hand at Peterborough Speedway on Thursday to complete several driver interviews.

Autograph Session - Friday September 2nd - Del Crary Park - Peterbrough (5:00 - 8:00 p.m.)
An autograph session is planned for Del Crary Park in downtown Peterborough, for Friday evening from 5:00 - 8:00 p.m. Set up will begin at approximately 4:30. Del Crary Park is located on George St., south of the downtown core of Peterborough, apparently close to the Holiday Inn.

Both of the promo activities are excellent opportunities for OSCAAR. It gives us the opportunity to promote our biggest event of the season, and exposes the OSCAAR Super Lates to potentially new fans. While it is difficult at this time to determine the possible success of such activities, we will never know until we try. These promotional events have come at no cost to OSCAAR, with very little organizational work being done on my behalf. My responsibility is to get you guys to the events.

The New CHAY 93.1 is also proceeding with several mini-driver interviews that are Biederman event focused, to be aired during OSCAAR's pre-race reports on Friday 4/5/6/7. I would ask that if you receive a message from a The New CHAY 93.1 personality, likely Dave Bradley, that you contact him please.

The New CHAY 93.1 has been most cooperative this week, so I would ask that you all return the favour.

The potential exposure that OSCAAR's Biederman event may receive is huge. Yesterday I prepared a Press Release which was sent to JP's announcer (Pete Dalliday) who is linked to all the Peterborough papers. Therefore it is expected that the race will receive exposure in their community newspapers. That combined with the CHEX coverage and our CHAY 93.1 coverage, we have exposed the event from Barrie to Peterborough.

The closer we get to the weekend, the more that seems to be happening. We are receiving decent feedback from our series sponsors who will be attending the event. The weather forecast at this time looks excellent. So if all factors go as planned, the 7th Annual Don Biederman Memorial has great potential to be a huge success!

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