Courtesy Bill Janitz, MIS Director of Public Relations
BROOKLYN, Mich. – Participants in the September 12-16 “Drive for Relief” at Michigan International Speedway gave the general public a rare chance to take their personal vehicles around the historic 2-mile oval. The event was held in conjunction with the American Red Cross in response to Talladega Superspeedway’s call to action to all sister tracks throughout International Speedway Corporation (ISC) in the wake of Hurricane Katrina.
The week-long event raised over $20,000 for the American Red Cross Hurricane Katrina relief efforts. Hundreds of cars made their way to MIS for a lap on the track from Michigan, Ohio, and as far away as Ontario, Canada and Southern Indiana.
“The Drive for Relief proved how giving the Midwest is,” said MIS President Brett Shelton. “Everyone who participated should be commended for stepping up and donating generously to others in need. Our staff at MIS was honored to be able be a part of a fantastic week of giving to the American Red Cross and those affected by Hurricane Katrina.”
Beginning at Richmond International Raceway and its Chevy Rock & Roll 400 weekend earlier this month, ISC-owned tracks began facilitating the collection of monetary donations from race fans to the Red Cross in support of the Hurricane Katrina relief efforts.
Remaining ISC event weekends where fans can donate to the relief fund at track include:
Talladedga Superspeedway: Oct. 1st weekend
Kansas Speedway: Oct. 7th weekend
Martinsville Speedway: Oct. 21st weekend
Phoenix: Nov. 11th weekend
Homestead-Miami: Nov. 18th weekend
For those race fans not attending any of these events, donations can be made to the Hurricane Katrina disaster relief efforts and supporting Talladega’s call to action by visiting, www.racefanshelp.com.
ISC’s corporate office located in Daytona Beach, Fla., committed $1 million in funding and services to jump start the initiative. Funding and services include monetary donations and clothing from ISC’s merchandising subsidiary Americrown.